Библиотека кейсов реальных компаний
Кейсы: 63 из 63
Живой кейс · 15 нояб.Mercedes-Benz: close a German plant?
Mercedes-Benz's executive board must decide whether to name two German plants for closure, offer IG Metall the commitments it asks for in return for longer hours, or keep its freeze on investment in Germany
Higgsfield
Кейс о том, чем владеет быстрорастущая компания
Bending Spoons
Кейс о том, как покупать рост, которого не можешь найти сам
Живой кейс · 4 нояб.International Paper: sell Europe or spin it off?
International Paper must decide whether to sell its European packaging business, complete its spin-off or set a price and spin it off unless a bidder beats it
Архив · 27 окт.Mattel: look for a buyer?
Mattel's board must decide whether to seek bids for the company or give its new chief executive time to show what it is worth alone
Архив · 22 окт.Evonik: open the books to BASF?
Evonik's executive board must decide whether to show BASF its figures before BASF has named any higher price
Архив · 21 окт.Tesla: merge with SpaceX?
Tesla's independent directors must decide whether to negotiate a merger with Elon Musk's other company
Costco
Кейс о том, как делить выгоды масштаба
Nintendo
Кейс о том, как ставить на кон всю компанию, угадывая, как людям хочется играть
Ryanair
Кейс о том, от каких своих «нет» не стоит отступаться
Netflix
Кейс о том, когда пора отказаться от работающего бизнеса ради того, что может прийти ему на смену
Novo Nordisk
Кейс о том, как компанию оценивают по результату
Intel
Кейс о том, во что обходится привычка делать всё самому
Rolls-Royce
Кейс об обещаниях с заранее назначенной ценой
Constellation Software
Кейс о цене собственной дисциплины
Klarna
Кейс о том, как отвечать за риск, которого клиент не видит
Bloomberg
Кейс о том, как владеть столом, за которым сидит рынок
Booking.com
Кейс об экономике посредника
McDonald's
Кейс о том, зачем владеть землёй под собственным бизнесом
Telegram
A case study in the price of refusing outside money, outside rules, and outside help
Nike
A case study in distribution
Rolex
A case study in the economics of saying no
SoftBank
Case study. How to lose $70 Billion in a single year, and gain $200 Billion from a 6-minute meeting
Palantir
A case study in strategic refusal. Lose money for Seventeen Years, but finally reach profitability and valuation — $327 billion.
Interactive Brokers
A case study in the history of brokerage and advanced automation. Interactive Brokers converts about 77 cents of every revenue dollar into pretax profit because software, not people
Spotify
A case study in unit-economics endurance and the patience of the company that took 18 years to make money
Braun
A case study in design as corporate religion, and what happens when that religion gets acquired
Y Combinator
A case study in Startup Education that Built Silicon Valley
Unitree
A case study about World’s Best-Selling Humanoid Robot
BlackRock
Case study: from $100 million humiliation to $25 trillion in assets
ASML
A case study in stubborn multi-decade bets and supply-chain monopoly. The World’s Most Expensive Machine
Bolt
How a €5,000 outflanked a hegemon
Shein
Invisible Man Who Dressed a Billion
Prediction Markets. Kalshi & Polymarket
Growing more than 100x in just over two years
Red Bull
The Toothpaste Salesman Who Sold the World a Drink It Hated
Hilton
The Innkeeper Who Bought a Hotel Instead of a Bank, Lost It All & Won It Back
Cloudflare
"I woke up this morning in a bad mood and decided to kick them off the Internet."
SEGA
Paradox of being right too early
Dyson
The Man Who Made Billions From Dust
Singapore
How Country with No Natural Resources Outpaced Global Titans
Nokia
Roller coaster of repeating Collapse and Reinvention
Huawei
Long march through the tech war
Xiaomi
"Triathlon", "Bamboo Forest" and “Human x Car x Home” – 3 strategies for Global Success
Substack
Alternative to attention economy
TSMC
How a “boring” foundry became the choke point of the economy
Garmin
Masters of niche dominance
Patagonia
Paradox of responsible growth
OnlyFans
Economics of stigma
Porsche
The anomaly of Zuffenhausen
Valve
A company that earns over $50 million per employee
Stripe
Building the Economic Layer of the Internet
PDD Holdings (Pinduoduo and Temu)
How to conquer the e-commerce market with a commission of only 0.6%
Tether
ARM
Case Study of How to Sell Chips Without Making a Single One
n8n
Building an open-sourced AI Workflow Platform leader with community
OpenAI
From Non‑Profit Visionaries to Enterprise Platform
Hermès
Craftsmanship, Scarcity and Independence
Roblox
Building the Infinite Playground
LEGO
From Carpenter's Workshop to Sustainable Digital Play
The MrBeast
Phenomenon: From YouTube Creator to Billion-Dollar Media Empire
Revolut
Building a Global Financial Super‑App
Figma
Transforming collaboration
NVIDIA
Making an AI empire